The App Store is a safe and trusted place for customers to discover apps, and a great opportunity for developers to deliver apps and services across iPhone, iPad, Mac, Apple TV, and Apple Watch in 175 regions. Find articles, guidelines, and other resources to help you design incredible apps, reach more users, and grow your business.
Articles
Learn about App Store business models and features, creating a great product page, localizing your app, offering in-app purchases, measuring your app’s success, and more.
Guidelines
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Sep 11, 2020 Apple issues new rules for App Store that will impact streaming game services from Google and Microsoft. Published Fri, Sep 11 2020 1:00 PM EDT Updated Fri, Sep 11 2020 4:52 PM EDT.
Learn about requirements for app design, App Review submission, using Apple product images in your marketing materials, and more.
Submitting
Sep 03, 2020. Download Windows apps for your Windows tablet or computer. Browse thousands of free and paid apps by category, read user reviews, and compare ratings.
Learn how to prepare your iPhone, iPad, Mac, Apple TV, and Apple Watch apps for submission to App Review.
Beautifully Redesigned, All-New Today, Games and Apps Tabs Packed with Original Stories and Editorial
The beautifully redesigned App Store is packed with original stories, updated daily in a new Today tab. It also features new Games and Apps tabs.
San Jose, California — Apple today unveiled the all-new App Store, designed from the ground up to make discovering apps and games easier than ever before. The beautifully redesigned App Store is packed with original stories and editorial, updated daily in a new Today tab, as well as new Games and Apps tabs. Compelling stories, in-depth interviews, helpful tips and collections of must-have apps and games will showcase Apple’s unique perspective and aim to inform, help and inspire customers every day. App Store customers have now downloaded more than 180 billion apps and Apple has paid out over $70 billion to developers since the store launched in 2008, making it the most vibrant software marketplace in the world.
“Together with our incredible developer community, we’ve made the App Store the best app platform in the world, and more than 500 million unique customers visit it every week,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Now, we are taking everything we’ve learned from the App Store over the past nine years and putting it into a stunning new design. Every element of the new App Store is richer, more beautiful and more engaging.”
New App Store Logo
It all starts with the Today tab, a daily destination all about games, apps and app culture. Through in-depth features and interviews filled with beautiful artwork and videos, the App Store’s global team of editors will share the stories behind the apps and games that change the way we live and the developers whose ideas push and shape the world as we know it. Today will feature exclusive premieres, new releases and a fresh look at all-time favorites, as well as recommended tips and how-to guides to help customers use apps in innovative ways.
Games is the most popular category on the App Store, and with the new design there will now be a dedicated home just for games. It will feature recommendations of new releases and updates, compelling videos, top charts just for games and hand-picked collections. It's now easier than ever to navigate the over half a million games available, and find the perfect game for everyone from the casual player to the hardcore enthusiast.
Apps will also have its own tab, bringing customers everything they use, need and enjoy, from photography to money management, shopping to social networking and more. Just like the Games tab, the Apps tab will have great recommendations, videos and hand-picked collections across 24 categories, as well as its own app charts.
The Updates tab will allow customers to quickly see what has changed in their favorite apps and games with the latest update, and Search has been enhanced to include the editorial content found in Today, Games and Apps. Search by name, category, developer or topic, and you’ll receive relevant results for specific apps and games, as well as editorial stories, collections and in-app purchases.
The home for every app on the store is its app product page. Apple has redesigned the experience so that all developers can spotlight their apps with more engaging content, putting the most important information front and center for the customer making a download decision. Developers can submit up to three video app previews and five screenshots, which can now be localized so a customer in any country can have a customized version of the video. Accolades including Editors’ Choice and chart position will be highlighted, as will in-app purchases and customer ratings and reviews.
In-App Purchases
Apple is also making in-app purchases more discoverable on the App Store. In-app purchases will show up on an app product page and in search results, and editors can feature them in Today, Games and Apps. Customers can now start their in-app purchases on the App Store and be taken directly into a developer's app or game to complete the purchase.
Availability
The all-new App Store will be included with iOS 11. The developer preview of iOS 11 is available to iOS Developer Program members at developer.apple.com starting today, and a public beta program will be available to iOS users later this month at beta.apple.com. iOS 11 will be available this fall as a free software update for iPhone 5s and later, all iPad Air and iPad Pro models, iPad 5th generation, iPad mini 2 and later and iPod touch 6th generation. For more information, visit apple.com/ios/ios-11-preview. Features are subject to change. Some features may not be available in all regions or all languages.
New App Store King
Photos of the new App Store
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Stephanie Saffer
Apple
(408) 974-5160
Tom Neumayr
Apple
(408) 974-1972
Apple Media Helpline
New App Store Icon
(408) 974-2042
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